Brand Designer & Creative Director

To help Maytag and its distributor partners succeed in the highly competitive commercial laundry category, we created a branded, content strategy. The Commit to Win initiative was comprised of a comprehensive set of pre-, at-and post-meeting tools and resources. We provided distributors with everything they needed to engage with laundromat owners from brochures to a custom photo library. This distributor-focused strategy was a first for Maytag Commercial Laundry and became the guiding principle for all their marketing investments.