Lumpia City
Lumpia City is a local Milwaukee business that specializes in fusion lumpia. They were looking for a new brand design in order to move their product into the wholesale market. Making sure the brand that was bright, fun & handmade, similar to their product.
The logo itself represents their handmade product but it was the texture and characters that brought this brand to life. A custom pattern was created that included food that is found inside the Lumpia as well as other fun surprises that are a nod to the client's personality. The goal was to create a brand that brings people of all ages together and proves the power of cultural diversity.
Since launching their new brand, they have expanded their wholesale into multiple stores including Sendik's, obtained a permanent booth at the Wisconsin State Fair and have opened their own storefront in Waterford.
