Brand Designer & Creative Director

Bailey's is not only a brand, but a small family business, started by my dad and I. Built around our shared love for dogs and craft brewing, the main goal for this brand was to strike a balance between playful and clean, modern simplicity, reflecting both the brewery tie-in and the approachable nature of a small-batch dog treat. The packaging leans into a bold, minimal layout to stand apart on shelves, with strong typography doing most of the heavy lifting. Warm, beer-inspired tones paired with the natural kraft material help reinforce the product’s ingredients and origin, while subtle details like the label framing and hierarchy keep it feeling polished and intentional. The system was designed to be easily extendable, allowing for future flavors or varieties to be introduced through simple color and content shifts without losing brand consistency.