Brand Designer & Creative Director

Nectar was launched with two distinct gummy brands targeting two different consumers. Hummingbird is Nectar’s chill gummy brand targeted at a more discerning demographic looking for a deeper level of zen. The logo and packaging pattern feature representations of hummingbirds in flight, playing into the vibrant colors and peaceful vibes of these beautiful birds. The overarching design embodies an elevated product choice that was missing in the Delta-8 category.

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This design was featured and won multiple awards, including Dieline, GDUSA Package Design Awards, PHNX Awards, The United Adworkers Milwaukee 99s and more.