Brand Designer & Creative Director

This rebrand centered on bringing the idea of “fresh” to life across an entire line of animal feed. We created a system that feels vibrant, natural and true to its name and introduced a unified visual language built around open landscapes and lush green fields to immediately signal freshness and quality. Cleaner layouts and refined typography improve readability, while bold color blocking helps differentiate each product within the lineup. Updated animal imagery adds a sense of authenticity and warmth, reinforcing a farm-to-feed feel that resonates with the target audience, while the cohesive system ensures every package feels like part of a fresh, modern family.