Brand Designer & Creative Director

Nectar was launched with two distinct gummy brands targeting two different consumers. HiPuma, was made for a younger demographic looking for edibles that are bursting with fun flavors and that bring more life to the party. We created the HiPuma logo, packaging design and flavor names to perfectly capture the high energy of this playful audience. The logo includes a nod to creators tabby cat, who inspired the name of the product. The logo form also takes the shape of different monsters for each whimsically named flavor, perfectly positioning this brand as a ridiculously good time.

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This design was featured and won multiple awards, including Dieline, GDUSA Package Design Awards, PHNX Awards and more.