Brand Designer & Creative Director

Cars.com empowers consumers to make informed buying decisions around The 4Ps of Automotive Marketing: Product, Price, Place and Person. They wanted to bring this tagline to life at the recent NADA show in Las Vegas.

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Working together with an in-house marketing team, we created the theme of 'Create Connections' to speak to all aspects of their tagline. My goal for the lockup was to show the idea of connection and movement. Utilizing the lines that formed a 'C' and connection points, I made this come to life.

 

After the lockup was confirmed, multiple elements were created utilizing the same look and feel including; pre-show mailer, at-show marketing, digital aspects, bus wrap, micro-site and booth graphics.

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Role: Campaign Design | Graphics