Astronautic

Each fall, the exhibit design students at the Fashion Institute of Technology (FIT) in New York, take part in their senior project. This year, they were to design an exhibit for the concept company, Astronautic. Astronautic is an upscale adventure travel company that is the first of its kind to offer space tourism as one of its adventure travel packages.

In order to start a booth design, a brand was needed. I was tasked with providing the students an in-depth brand identity to use as a base for their exhibit design. Astronautic was to have a very sleek, high-end feel. The client wanted to change the perception of space travel from a ‘sci-fi’ mindset to ‘Tomorrow is here today!’